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White Papers

INTELLECTUAL PROTECTION IN CHINA:
ENFORCING TRADEMARK RIGHTS

(Anne Wall, National Sports Law Institute, Marquette Sports Law Review, Vol. 17, Issue 1 Fall, Article 12)

The protection of intellectual property rights in China depends not only on the study of existing laws but on an understanding of China’s history, culture, business environment, economic conditions and fluctuating political climate. Understanding the country’s complex bureaucracy is essential to navigate the Chinese legal and business system and chart a course for intellectual property rights protection.

 Download Article:

http://scholarship.law.marquette.edu/sportslaw/vol17/iss1/12/

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SPORTS MARKETING AND THE LAW:
PROTECTING PROPRIETARY INTERESTS IN SPORTS ENTERTAINMENT EVENTS

(Anne Wall, National Sports Law Institute, Marquette Sports Law Review, Vol. 7, Issue 1 Fall, Article 4)

 This article is about sports marketing and the law with a focus on protection measures rather than defense arguments. It addresses the legal and competitive challenges involved in safeguarding the interests of right-holders, investors, athletes, sports governing bodies, and consumers. Protecting proprietary interests in sports entertainment properties is a challenge. Understanding legal doctrines and their effects on business management and marketing decisions in sports is crucial to the long-term viability of businesses in this industry.

Download Article:

http://scholarship.law.marquette.edu/sportslaw/vol7/iss1/4/

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THE GAME BEHIND THE GAMES

(Anne Wall, National Sports Law Institute, Marquette Sports Law Review, Vol. 12, Issue 2 Spring, Article 3)

 This article is about protecting the intellectual property assets and marketing rights associated with the Olympic Games. Find out how brand protection experts at the Salt Lake Organizing Committee for the 2002 Winter Olympic Games worked with law enforcement officials to prevent the unauthorized use of protected marks and designations. Techniques to stop ambush marketers are explained by describing effective prevention strategies, surveillance techniques, and enforcement measures. Learn how rights-holders leveraged their marketing privileges to preempt the competition.

Download Article:

http://scholarship.law.marquette.edu/sportslaw/vol12/iss2/3/

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BRAND DISTINCTION THROUGH STRATEGIC PHILANTHROPY

Build brand distinction through strategic philanthropy. Through this article, find out how focused brand philanthropy can benefit your business and society. You will learn new ways to use corporate contributions to connect emotionally with stakeholders. At the same time, experience how your corporate giving will help people in need.

Corporate philanthropy is most effective in brand development when funds and in-kind contributions are concentrated on issues related to your business interests. I believe in directing corporate philanthropy where it has the potential do the most good. The emphasis of this article is on strategic brand corporate philanthropy.

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