Category Archive: Archived

Build Capital Through Sustainable Development

Corporate Social Responsibility

Build capital through sustainable development. Chart a course for growth and profitability that will benefit your brands and society. Learn how sustainable development can positively impact society, the environment, and the strength and reputation of your business. Institutionalize sustainable business practices by embracing corporate social responsibility and by integrating social ethics into corporate philosophy, core …

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Trust, Goodwill & Confidence

Find out how you can generate loyalty by building trust, goodwill and confidence. Learn why it is advantageous to garner public trust and bank goodwill in advance of an unforeseen crisis. Discover crisis management techniques that help rebuild consumer confidence. Trust and confidence start with open, honest and transparent business dealings. Making sincere efforts to …

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Socially Responsible Brands

Compass Rose II

Socially responsible brands lend their names, reputations and clout to social and environmental causes. A growing number of businesses have learned how to achieve brand objectives and profit goals while taking into consideration stakeholder, business and community concerns. Find out how your business can navigate the commercial marketplace profitably and responsibly by building brands benevolently. …

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Brand Distinction Through Strategic Philanthropy

Build brand distinction through strategic philanthropy. Through this article, find out how focused brand philanthropy can benefit your business and society. You will learn new ways to use corporate contributions to connect emotionally with stakeholders. At the same time, experience how your corporate giving will help people in need. Corporate philanthropy is most effective in …

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Part 2 – Slogans With Originality

Slogans with originality are an important part of sports branding. They permit you to communicate the brand message in ways that inspire and move people to action. As you search for the right words for your slogan, become familiar with the brand. Understand brand goals and marketing objectives. Get a feel for the personality and …

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Part 1 – Inspirational Brand Slogans

Inspirational brand slogans create distinction. With a few well-chosen words, capture the true meaning and spirit of your sports brand in an inspirational slogan. A slogan will help distinguish your brand from competitors. Slogans strengthen brand appeal and convey a message with a word phrase. A well-conceived slogan can inspire and move people to action. …

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Sports Sponsorship Activation & Co-Branding

Sports sponsorship activation is a way of leveraging corporate sponsors’ investments in sports properties. Corporate sponsors form strategic alliances with sports properties primarily for the purpose of marketing goods and services. The goodwill value of these properties and the ability of sponsors to leverage this value for commercial gain are what drive corporate sponsorships. Sustainable …

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The Art of Personal Branding Part 2 – Personal Brand Distinction

Compass Rose

“The Art of Personal Branding” will show you how to distinguish and protect your personal brand image and identity. Learn how to differentiate yourself and guard against confusion and identity fraud. Personal & Public Persona As a general guideline, try to identify, distinguish and promote your personal brand within a niche market. The market could …

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The Art of Personal Branding Part 1 – Personal Brand Identity

Passionate Paddler

The art of personal branding is important because it will help you capitalize on opportunities to distinguish yourself and enhance your public image. Learn how to maximize your market value through personal brand development. Gain insights that enable you to become the architect of your own brand image and identity. By taking charge of your …

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Corporate Social Responsibility is Good Business Practice

Corporate social responsibility is good business practice. The benefits to companies that incorporate social initiatives are many. In this article, you’ll see how successful socially-minded companies accrue benefits that build social capital. I give 13 examples of how companies can reap financial benefits and corporate goodwill by supporting initiatives that generate profits with purpose. Commercial …

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