Build brand distinction through strategic philanthropy. Through this article, find out how focused brand philanthropy can benefit your business and society. You will learn new ways to use corporate contributions to connect emotionally with stakeholders. At the same time, experience how your corporate giving will help people in need.
Corporate philanthropy is most effective in brand development when funds and in-kind contributions are concentrated on issues related to your business interests. I believe in directing corporate philanthropy where it has the potential do the most good. The emphasis of this article is on strategic brand corporate philanthropy.
© 2012 Anne Wall, All Rights Reserved.