Anne Wall

Author's details

Name: Anne Wall
Date registered: January 16, 2012

Latest posts

  1. Lost in Thought: Painting Without Brushes — October 1, 2013
  2. Explore New Horizons. Find Your True Direction. — September 20, 2013
  3. Each Step of the Run — September 19, 2013
  4. Build Capital Through Sustainable Development — September 15, 2012
  5. Trust, Goodwill & Confidence — August 28, 2012

Author's posts listings

Protecting Rights-Holders

Protecting rights-holders is necessary and advantageous in my opinion. Sponsors whose brands are aligned with the sports properties need their interests supported. Commercial sponsors expect their contractual rights to be protected. Exclusivity and the ability to activate sponsorship rights creates value for marketing partners. Sponsorship management requires a coordinated effort. Protecting rights-holders from unauthorized use …

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Permanent link to this article: http://navigatewithpurpose.com/protecting-rights-holders/

In Snow Sports, Expect the Unexpected

Swedish Powder Shot”, Phil Icke, Photographer

In snow sports, expect the unexpected. Turning potentially disastrous situations into memorable and thrilling sports adventures requires awareness, training, and good instincts. With skill and appropriate judgment we can come prepared to the mountains to ski, ride, climb, and snowshoe. Ever changing winter conditions present a variety of situations making snow sports challenging. Toying with …

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Permanent link to this article: http://navigatewithpurpose.com/in-snow-sports-expect-the-unexpected/

Corporations Address Social Concerns

Corporations address social concerns while achieving business goals and marketing objectives. How can American corporations harness the power of business to help improve the workplace, marketplace, society, and environment? A business need not be established as a “social enterprise” in order to embrace social concerns and demonstrate corporate social responsibility. All corporate citizens (for-profit, nonprofit, …

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Permanent link to this article: http://navigatewithpurpose.com/corporations-address-social-concerns/

Guard Against Falling Stars

Guard against falling stars to protect the image and reputation of brands whose products, services and organizations are directly associated with sports celebrities. When the reputation of well-known athletes begins to fall, what happens to the brands they endorse? When negotiating celebrity agreements, how can sports marketers anticipate potential problems and safeguard their sports properties? …

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Permanent link to this article: http://navigatewithpurpose.com/guard-against-falling-stars-2/

Creating Marks of Distinction

Creating marks of distinction presents the challenge of coming up with the right symbol and combination of words to depict the brand in it’s best light. A good mark of distinction creates a favorable impression, reinforces brand values, and is memorable. Developing an original symbol (logo or design mark) offers the same set of challenges …

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Permanent link to this article: http://navigatewithpurpose.com/creating-marks-of-distinction/

Earn Public Trust Through Corporate Citizenship

Earn public trust through corporate citizenship. The notion of being a “good corporate citizen” is the belief that every business must take an active role in satisfying widely defined stakeholder concerns. Addressing these stakeholder concerns means looking out for the collective interests of investors, shareholders, management, coworkers, customers, prospects, suppliers, and communities. Good corporate citizens …

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Permanent link to this article: http://navigatewithpurpose.com/earn-public-trust-through-corporate-citizenship/

Westward Journey

Westward journey taught me a life lesson. When this journey began, I planned a trip to Utah to attend an anniversary celebration of the Salt Lake 2002 Winter Olympic and Paralympic Games. I was prepared to write about my ten-year reunion with colleagues from the Salt Lake Organizing Committee, where I was employed as Brand …

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Permanent link to this article: http://navigatewithpurpose.com/westward-journey/

Brand With Star Power

Brand with star power by partnering with sports celebrities and corporate sponsors. Capitalize on the celebrity status of star athletes and popular brands to boost the image and reputation of your sports property. Whether you represent a sports facility, event, organization or team, branding with “star power” has great advantages. Like the light echo around …

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Permanent link to this article: http://navigatewithpurpose.com/brand-with-star-power/

Role of Brand Protection in Sports Entertainment

BrandPro Process Model_2tn

  The Role of Brand Protection in Sports Entertainment will feature many articles about sports brand protection. This is the first in the series. Although I focus mainly on sports entertainment events, these concepts are applicable to other industries and venues. The role of brand protection is to ensure that there is no infringement of …

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Permanent link to this article: http://navigatewithpurpose.com/role-of-brand-protection-in-sports-entertainment/

Permanent link to this article: http://navigatewithpurpose.com/marks-of-distinction/

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