Anne Wall

Author's details

Name: Anne Wall
Date registered: January 16, 2012

Latest posts

  1. Lost in Thought: Painting Without Brushes — October 1, 2013
  2. Explore New Horizons. Find Your True Direction. — September 20, 2013
  3. Each Step of the Run — September 19, 2013
  4. Build Capital Through Sustainable Development — September 15, 2012
  5. Trust, Goodwill & Confidence — August 28, 2012

Author's posts listings

Part 2 – Slogans With Originality

Slogans with originality are an important part of sports branding. They permit you to communicate the brand message in ways that inspire and move people to action. As you search for the right words for your slogan, become familiar with the brand. Understand brand goals and marketing objectives. Get a feel for the personality and …

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Permanent link to this article: http://navigatewithpurpose.com/slogans-with-originality/

Part 1 – Inspirational Brand Slogans

Inspirational brand slogans create distinction. With a few well-chosen words, capture the true meaning and spirit of your sports brand in an inspirational slogan. A slogan will help distinguish your brand from competitors. Slogans strengthen brand appeal and convey a message with a word phrase. A well-conceived slogan can inspire and move people to action. …

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Permanent link to this article: http://navigatewithpurpose.com/part-1-inspirational-brand-slogans/

Dreams with Purpose Part 2 – My Story

"Carrying The Flame"

Dreams with purpose are realized by people with seemingly impossible goals using focus, discipline, hard work and self-determination. Faced with a variety of challenges, these champions never give up. The pathways toward their goals may be unclear; nonetheless dream achievers persevere. They exhibit resilience and tenacity – rising above failures, temporary setbacks and physical challenges …

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Permanent link to this article: http://navigatewithpurpose.com/dreams-with-purpose-part-2-my-story/

Dreams with Purpose Part 1 – Dreamers & Achievers

Dreamers and achievers have one thing in common – both have a vision. Dreams provide us with visions that can fuel our aspirations. Dreams alone won’t get us far. The ability to achieve dreams with purpose requires mental fortitude and resilience. Achievers turn dreams into reality. The will to succeed takes great inner strength. I …

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Permanent link to this article: http://navigatewithpurpose.com/dreams-with-purpose-part-1-dreamers-achievers/

Sports Sponsorship Activation & Co-Branding

Sports sponsorship activation is a way of leveraging corporate sponsors’ investments in sports properties. Corporate sponsors form strategic alliances with sports properties primarily for the purpose of marketing goods and services. The goodwill value of these properties and the ability of sponsors to leverage this value for commercial gain are what drive corporate sponsorships. Sustainable …

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Permanent link to this article: http://navigatewithpurpose.com/sports-sponsorship-activation-co-branding/

The Art of Personal Branding Part 2 – Personal Brand Distinction

Compass Rose

“The Art of Personal Branding” will show you how to distinguish and protect your personal brand image and identity. Learn how to differentiate yourself and guard against confusion and identity fraud. Personal & Public Persona As a general guideline, try to identify, distinguish and promote your personal brand within a niche market. The market could …

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Permanent link to this article: http://navigatewithpurpose.com/the-art-of-personal-branding-part-2-personal-brand-distinction/

The Art of Personal Branding Part 1 – Personal Brand Identity

Passionate Paddler

The art of personal branding is important because it will help you capitalize on opportunities to distinguish yourself and enhance your public image. Learn how to maximize your market value through personal brand development. Gain insights that enable you to become the architect of your own brand image and identity. By taking charge of your …

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Permanent link to this article: http://navigatewithpurpose.com/the-art-of-personal-branding-part-1-personal-brand-identity/

Corporate Social Responsibility is Good Business Practice

Corporate social responsibility is good business practice. The benefits to companies that incorporate social initiatives are many. In this article, you’ll see how successful socially-minded companies accrue benefits that build social capital. I give 13 examples of how companies can reap financial benefits and corporate goodwill by supporting initiatives that generate profits with purpose. Commercial …

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Permanent link to this article: http://navigatewithpurpose.com/corporate-social-responsibility-is-good-business-practice/

When A Brand Loses Its Shine

Saturn's Rings Photo Credit: NASA, ESA and  E. Karkoschka (University of Arizona)

When a brand loses its shine, the image and reputation of partnering brands are at stake. But if all marketing partners maintain strong brands, the synergy gained from co-branding is priceless. Sponsors orbit sports properties, generating an aura that may benefit those around them. This halo effect can produce positive or negative energy. Here we …

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Permanent link to this article: http://navigatewithpurpose.com/when-a-brand-loses-its-shine/

Register Marks of Distinction

Register marks of distinction to identify ownership interest in proprietary brands. As intellectual property assets, sport marks accrue value from the goodwill associated with the brands and their owners. As symbols, they denote a standard of quality and value that people come to expect and associate with the sports-related products and services. For a mark …

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Permanent link to this article: http://navigatewithpurpose.com/register-marks-of-distinction/

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